Private by design, while this is a prototype.

Scope and current status

This Privacy Policy describes the current HELD pre-launch bracelet-making website and studio (the “Service”). HELD does not currently offer accounts, accept payment, create physical orders, or operate an application database containing bracelet designs.

If accounts, checkout, fulfillment, customer support, or other data-collecting features are introduced, this policy will be updated before those features are made available.

Information involved in the experience

Information stored on your device

When you choose to seal a keepsake, the Service stores the bracelet composition, selected intention, wrist-fit preview, piece name, reminder, and any personal bead meanings in your browser’s local storage. The current application does not transmit those saved keepsakes to HELD.

Actions you initiate

If you use “Copy summary,” your browser writes the summary to your clipboard only after you request it. HELD does not read the rest of your clipboard.

Share-card images are composed in your browser from the bracelet preview and words you choose. “Save image” downloads the image to your device. “Share to apps” asks your device to hand the image and caption to a destination you select. “Open X” saves the image and opens an X composer with suggested text; you decide whether to attach the image and publish.

Basic technical information

Like most websites, hosting and security infrastructure may process basic request information such as IP address, browser type, device type, requested page, and timestamps to deliver and protect the Service.

Optional analytics

If you choose “Allow analytics,” HELD loads Google Analytics 4. Google Analytics may use first-party cookies and process information about page views, approximate location, device and browser details, referral source, scrolling, outbound clicks, and other interactions measured by its enhanced-measurement feature. HELD uses this information in aggregate to understand visits and improve the experience. The Analytics tag does not load when you choose “No thanks.”

How information is used and shared

Device-local information is used by your browser to restore your saved keepsake on that device. Technical information may be used to deliver, secure, debug, and maintain the Service.

HELD does not sell personal information or share it for cross-context behavioral advertising. Information may be processed by infrastructure providers acting for the Service, or disclosed when reasonably necessary to comply with law, protect safety, or address abuse.

When you allow analytics, Google processes Analytics data as a service provider under its own data-protection terms. HELD does not send bracelet reflections, keepsake names, reminder text, or personal bead meanings to Google Analytics.

When you intentionally share or post a card, the receiving app, social platform, contact, or storage provider handles that copy under its own privacy practices. HELD cannot see which target you choose through the device share sheet.

Retention and your controls

Saved keepsakes remain in local storage until you delete them, clear this site’s browser data, or the browser removes them. Deleting local storage may not be reversible and does not affect a summary or share-card image you copied, downloaded, or shared elsewhere.

Your analytics choice is also stored in this browser. Clearing site data resets that choice, and the Service will ask again on your next visit.

Your privacy rights

Depending on where you live, you may have rights to know, access, correct, delete, or obtain a copy of personal information, and to appeal or complain about certain privacy decisions. Because the current Service does not keep server-side design records, the device controls above are the primary way to access or delete a saved keepsake.

HELD is not directed to children under 13 and does not knowingly collect their personal information. Do not submit another person’s sensitive information without their permission.

Security and changes

HELD uses reasonable safeguards appropriate to a prototype, but no website, device, or storage method can be guaranteed completely secure. Anyone with access to your browser profile may be able to view locally saved keepsakes.

Material changes will be reflected on this page by changing the “Last updated” date and, when appropriate, providing a more prominent notice.

Contact during the private prototype

Until HELD publishes a dedicated privacy address, send privacy questions through the person or channel that provided access to this prototype. The operating legal entity, mailing address, and dedicated privacy contact will be published before a commercial launch.